E-commerce Literature review Example | Topics and Well Written Essays - 2250 words

E-commerce - Literature review Example For instance, according to Jia-xin, Hong-xia & Jun (2010), it is estimated that one of four customers in China and 2 of three in Europe and Korea use e-commerce in making their purchases. However, despite all the benefits associated with e-commerce from both the perspective of the business and consumer, there are inherent challenges, which are affecting both the buyers and business in e-commerce platforms. Therefore, this literature review will focus on the advantages, disadvantages of e-commerce from both the perspective of consumers and business; look at the e-commerce market in the UK; examine culture of youth employment in UK and the Hofstede’s culture dimension and finally, the theoretical framework underlying e-commerce. According to Doolin et al. (2005), most consumers making their purchases through B2C consider it as a habit because of the popularity the method has gained as a new of way of shopping for goods in the UK, U.S.A, Asia and Japan. Moreover, Jia-xin, Hong-xia & Jun (2010) argues that, e-commerce is a convenient and easier way of shopping for goods because it is more flexible in terms of place and time. Therefore, this implies that as long as you are linked to the internet you can shop from any place or any time by going online to a business’s website store and make orders for goods and services. Thus, as consumer you will need not to stop working or get stuck in traffic as you go for in-store shopping. Conversely, e-commerce shopping provides comprehensive information about goods and services that are stocked by a business to consumers, hence, making them feel satisfactory and confident in purchasing such goods and services (Jia-xin, Hong-xia & Jun, 2010). That notwithstanding, e-commerce is less costly compared to in-store shopping because consumers will not have moving from one shop to another looking for goods or engage in bargaining negotiations with salesmen, thus, saving them traffic fees and transaction energy and